7 Top Content Optimization Tools To Gain Authority in 2020

7 Top Content Optimization Tools To Gain Authority in 2020

Content writing is an art, and content optimization is how you ensure your art is seen by the right admirer of the art.

I just tried to be a little poetic, but the point remains the same

To assist you in this quest of creating unforgettable content, there are plenty of content optimization tools out there.

Here in this resource, you will discover many content optimizer tools that should be part of your workflow. I have done my best to share more than one tool in a particular category so that you have a choice to pick anyone based on your preference.

These content optimization platform/softwares will help you:

  1. Identify content problems: Using machine learning, these tools will let you discover problems that prevent you from ranking higher in search engines.
  2. Specific recommendations: Rather than generic recommendations, many of the below-mentioned tools will scout the web, and personalize the recommendation for your pages.
  3. Get more traffic: With a bit of change, you will be able to increase your traffic significantly, and that too only quality traffic.

None the less, the next article that you going to publish: Take the help of these tools, and your content would shine at the right place and at the right time.

Moving ahead…

Best Content Optimization Tools For every writer and marketers:

1. Frase:

I discovered Frase last year, and since then it has been my go-to tool for creating a content brief and writing content. This not so popular tool deserves to be known by every digital marketer.

Frase uses artificial intelligence to help you quickly create a content brief. Within seconds, you will have the content topic and sub-topics you need to cover to gain authority on the topic you covering.

It does not stop here, as the content optimizer part scans the top-ranking articles, and suggest what you should be adding in your writing to improve the ranking.

You can use this content optimization feature for an existing article or even for a new article.

What I really like about this tool is, it is beginner-friendly and pocket friendly too in comparison with its peer.

Frase offers a trial that lets you create 5 content briefs for free. If you are upgrading to a paid plan, that starts from $39/month, you can use coupon “SHOUTMELOUD” to get a 20% discount.

Take a free trial of Frase

2. SEMRush writing assistant

SEMRush does not need any introduction, as they have established themselves as the #1 SEO suite. There are many modules of SEMrush that helps in content optimization, and one among them is “Writing assistant” or “SEO Content template”.

This tool can be accessed via SEMRush web app and also available as a WordPress plugin.

This tool is perhaps one of the simplest solutions for agencies and teams to start crafting SEO friendly content. Like other SEO content optimization tool, this one scans all the top-ranking pages for your target keyword, and recommend changes like:

  • Number of words
  • Words to include
  • Semantically related words
  • Where to get backlinks from
  • Average readability score

By implementing all the recommendations, you can easily optimize your content for search engines, and hence improve your overall on-page SEO score.

This is a paid tool, and if you have never heard of SEMRush before or tried this feature, you can take advantage of their 14 days free trial. These 14 days is good enough to help you see the benefits of SEMRush’s SEO Content template feature.

Take 14 days trial of SEMRush

3. SurferSEO

Your on-page SEO process will become easier, faster, and more comprehensive than ever

SurferSEO

This is the tagline of SurferSEO, and it does the heavy lifting of analyzing your content and target keyword to recommend the on-page SEO changes.

What makes SurferSEO stand out is by focusing only on data-driven On-page SEO optimization, whereas all other tools, do a lot of other stuff.

This puts SurferSEO in a unique position, as it constantly taking feedback from the community, and improving their machine-learning algorithm to give better optimization recommendation.

Another feature that makes SurferSEO stand out is the page speed comparison. It scans, and compare the page load time of all pages, and recommend the idle page load time. This is one feature that removes the guesswork, and lets you find the idle page loading time.

In my recent experiment, I took the recommendation of SurferSEO and used the Assets cleanup plugin to improve the load time of the page. This helped me to improve the ranking by 8 positions for a competitive keyword.

This tool is popular among agencies, and the price starts at $59/month. They also offer a 7 days trial for $1.

Take 7 days trial for $1

4. Hemingway Editor (Optimize for readability)

A list of content optimization software is incomplete without listing Hemingway editor. Think of Hemingway editor as your proof-reader to find complex and hard to read sentences.

It also grades your writing to help you understand the readability, and suggest ways by which you could improve it. (See example below)

I usually copy-paste my writing in the Hemingway desktop editor to find complex sentences, and improve on it, to improve the overall grade.

I recommend targeting anywhere between 5-7 as your reading grade. Though there could be cases (technical writing) when grade could be higher. Remember, the lower the grade is, the better it is.

This is a free web tool, and then there is a desktop version which is available at a price of only $19.99.

Use Hemingway editor for free

5. Grammarly (Optimize for reading)

Grammarly is another popular tool that should be part of every content team. This tool scans your article for the grammatical and spelling errors.

I have written extensively about Grammarly earlier, and you can read about it here.

Grammarly is available for all platforms including web (chrome extension), desktop app, Android, and iOS app. It works with almost all the writing platform including Google docs.

There is a free, and a paid version available.

Download Grammarly for free

6. Yoast SEO (Social media optimization)

Yoast SEO

If you are using WordPress as your publishing platform, chances are you might be using Yoast SEO plugin. This plugin is primarily focused on On-site and On-page SEO.

However, at the same time, Yoast SEO also lets you perform social media optimization. That means you can have a unique title, image, and description for social media sharing. This way, you can make your content more sharable on social media platforms.

To use this feature, simply go to Yoast SEO section in your post editor section, select “Social” and optimize the title, description and add a social media friendly image. (See screenshot below)

If you have an editor who edits your content, you can add this as a part of your workflow.

Read everything about Yoast SEO

7. ShortPixel or ImageOptim

A fast loading webpage is a common attribute of a well-optimized content. Heavy images are usually the bottleneck for a fast loading page, and you can fix this bottleneck by using an image optimizing solution.

There are plenty of solutions available, and ShortPixel tops the chart when it comes to WordPress.

This is available as a plugin, and it automatically reduces the image size without degrading the quality. You can use this plugin to optimize your existing and newly uploaded images.

Alternatively, you can use this Mac desktop tool called “ImageOptim“, which is what I use on a day to day basis. However, if you are working along with a team, using a cloud-based solution like ShortPixel is better.

Download Shortpixel plugin

If you are in a mood to learn more about speed optimization, here is a webinar of around 30 minutes to help

Content writing is an artwork, and content material optimization is the way you guarantee your artwork is seen by the suitable admirer of the artwork.

To help you in this quest of making unforgettable content material, there are many content material optimization instruments on the market.

Here in this useful resource, you’ll uncover many content material optimizer instruments that must be a part of your workflow. I’ve accomplished my greatest to share extra than one device in a specific class so that you’ve a option to choose anybody primarily based in your desire.

These content material optimization platform/softwares will make it easier to:

  1. Identify content material issues: Using machine studying, these instruments will allow you to uncover issues that forestall you from rating greater in search engines like google and yahoo.
  2. Specific suggestions: Rather than generic suggestions, lots of the below-mentioned instruments will scout the online, and personalize the advice on your pages.
  3. Get extra site visitors: With a little bit of change, it is possible for you to to extend your site visitors considerably, and that too solely high quality site visitors.

None the much less, the subsequent article that you just going to publish: Take the assist of those instruments, and your content material would shine on the proper place and on the proper time.

Moving forward…

Best Content Optimization Tools For each author and entrepreneurs:

1. Frase:

I found Frase final yr, and since then it has been my go-to device for making a content material temporary and writing content material. This not so fashionable device deserves to be recognized by each digital marketer.

Frase makes use of synthetic intelligence that can assist you shortly create a content material temporary. Within seconds, you should have the content material matter and sub-topics you have to cowl to achieve authority on the subject you masking.

It doesn’t cease right here, because the content material optimizer half scans the top-ranking articles, and counsel what you ought to be including in your writing to enhance the rating.

You can use this content material optimization function for an current article and even for a brand new article.

What I actually like about this device is, it’s beginner-friendly and pocket pleasant too in comparability with its peer.

Frase affords a trial that permits you to create 5 content material briefs without spending a dime. If you’re upgrading to a paid plan, that begins from $39/month, you may use coupon “SHOUTMELOUD” to get a 20% low cost.

Take a free trial of Frase

2. SEMRush writing assistant

SEMRush doesn’t want any introduction, as they’ve established themselves because the #1 website positioning suite. There are many modules of SEMrush that helps in content material optimization, and one amongst them is “Writing assistant” or “SEO Content template”.

This device could be accessed through SEMRush internet app and in addition accessible as a WordPress plugin.

This device is maybe one of many easiest options for companies and groups to start out crafting website positioning pleasant content material. Like different website positioning content material optimization device, this one scans all of the top-ranking pages on your goal key phrase, and advocate adjustments like:

  • Number of phrases
  • Words to incorporate
  • Semantically associated phrases
  • Where to get backlinks from
  • Average readability rating

By implementing all of the suggestions, you may simply optimize your content material for search engines like google and yahoo, and therefore enhance your general on-page website positioning rating.

This is a paid device, and if in case you have by no means heard of SEMRush earlier than or tried this function, you may make the most of their 14 days free trial. These 14 days is sweet sufficient that can assist you see the advantages of SEMRush’s website positioning Content template function.

Take 14 days trial of SEMRush

3. SurferSEO

Your on-page website positioning course of will grow to be simpler, quicker, and extra complete than ever

SurferSEO

This is the tagline of SurferSEO, and it does the heavy lifting of analyzing your content material and goal key phrase to advocate the on-page website positioning adjustments.

What makes SurferSEO stand out is by focusing solely on data-driven On-page website positioning optimization, whereas all different instruments, do numerous different stuff.

This places SurferSEO in a novel place, because it continually taking suggestions from the group, and enhancing their machine-learning algorithm to offer higher optimization advice.

Another function that makes SurferSEO stand out is the web page pace comparability. It scans, and examine the web page load time of all pages, and advocate the idle web page load time. This is one function that removes the guesswork, and allows you to discover the idle web page loading time.

In my latest experiment, I took the advice of SurferSEO and used the Assets cleanup plugin to enhance the load time of the web page. This helped me to enhance the rating by eight positions for a aggressive key phrase.

This device is fashionable amongst companies, and the worth begins at $59/month. They additionally supply a 7 days trial for $1.

Take 7 days trial for $1

4. Hemingway Editor (Optimize for readability)

An inventory of content material optimization software program is incomplete with out itemizing Hemingway editor. Think of Hemingway editor as your proof-reader to discover advanced and laborious to learn sentences.

It additionally grades your writing that can assist you perceive the readability, and counsel methods by which you possibly can enhance it. (See instance under)

I normally copy-paste my writing in the Hemingway desktop editor to discover advanced sentences, and enhance on it, to enhance the general grade.

I like to recommend concentrating on anyplace between 5-7 as your studying grade. Though there might be instances (technical writing) when grade might be greater. Remember, the decrease the grade is, the higher it’s.

This is a free internet device, after which there’s a desktop model which is obtainable at a value of solely $19.99.

Use Hemingway editor without spending a dime

5. Grammarly (Optimize for studying)

Grammarly is one other fashionable device that must be a part of each content material crew. This device scans your article for the grammatical and spelling errors.

I’ve written extensively about Grammarly earlier, and you may examine it right here.

Grammarly is obtainable for all platforms together with internet (chrome extension), desktop app, Android, and iOS app. It works with nearly all the writing platform together with Google docs.

There is a free, and a paid model accessible.

Download Grammarly without spending a dime

6. Yoast website positioning (Social media optimization)

Yoast SEO

If you’re utilizing WordPress as your publishing platform, likelihood is you is likely to be utilizing Yoast website positioning plugin. This plugin is primarily targeted on On-site and On-page website positioning.

However, on the similar time, Yoast website positioning additionally helps you to carry out social media optimization. That means you may have a novel title, picture, and description for social media sharing. This means, you may make your content material extra sharable on social media platforms.

To use this function, merely go to Yoast website positioning part in your put up editor part, choose “Social” and optimize the title, description and add a social media pleasant picture. (See screenshot under)

If you have got an editor who edits your content material, you may add this as part of your workflow.

Read the whole lot about Yoast website positioning

7. ShortPixel or ImageOptim

A quick loading webpage is a typical attribute of a well-optimized content material. Heavy photos are normally the bottleneck for a quick loading web page, and you may repair this bottleneck by utilizing a picture optimizing resolution.

There are loads of options accessible, and ShortPixel tops the chart with regards to WordPress.

This is obtainable as a plugin, and it routinely reduces the picture measurement with out degrading the standard. You can use this plugin to optimize your current and newly uploaded photos.

Alternatively, you should utilize this Mac desktop device known as “ImageOptim“, which is what I take advantage of on a daily foundation. However, if you’re working together with a crew, utilizing a cloud-based resolution like ShortPixel is higher.

Download Shortpixel plugin

If you’re in a temper to study extra about pace optimization, here’s a webinar of round 30 minutes that can assist you study pace optimization in WordPress:

More content material optimization instruments:

There isn’t any finish to variety of content material optimization instruments accessible in the market, and it’s best to choose one which inserts in your content material course of.

At any level of time, you want following instruments:

  • website positioning content material optimization
  • Image Optimization
  • Readability optimization
  • Speed optimization
  • Social media optimization

I’m very thrilling about many new instruments that are using the machine studying to offer higher suggestions. Some of them that are in my radar, and I’m but to discover are:

  1. Page Optimizer professional
  2. Textual contentOptimizer

I’ll maintain updating this useful resource as I uncover new instruments. For now, it’s your flip to let me know which content material optimizer device must be a part of this checklist?

If you discover this checklist helpful, do share it with your mates in content material advertising and digital advertising house.

Here are a couple of hand-picked assets which might be fashionable amongst customers such as you:

arn about speed optimization in WordPress:

More content optimization tools:

There is no end to number of content optimization tools available in the market, and you should pick one which fits in your content process.

At any point of time, you need following tools:

  • SEO content optimization
  • Image Optimization
  • Readability optimization
  • Speed optimization
  • Social media optimization

I’m very exciting about many new tools which are utilizing the machine learning to give better recommendations. Some of them which are in my radar, and I’m yet to explore are:

  1. Page Optimizer pro
  2. TextOptimizer

I will keep updating this resource as I discover new tools. For now, it’s your turn to let me know which content optimizer tool should be part of this list?

If you find this list useful, do share it with your friends in content marketing and digital marketing space.

Here are a few hand-picked resources that are popular among users like you:

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